The Instagram dashboard turns your account's raw numbers into a readable story: how far your content travels, whether your audience is growing, who those people are, and when they're actually around to see a post. Every figure comes straight from Instagram — Soontra arranges, it never invents.
Reach and growth
The reach trend charts how many accounts your content touched day by day, so spikes and quiet stretches are obvious at a glance. Alongside it, follower growth shows whether the account is climbing over time, and the media table lists your posts for the period with how each actually performed — the receipts behind every bump in the trend line. Need the numbers outside Soontra? The CSV export hands them over ready for any spreadsheet.
Audience quality
Size isn't the whole story. The engagement comparison and audience quality views show how actively your audience responds relative to its size — an account of 10,000 highly engaged followers beats 100,000 silent ones for almost every purpose. Watch this alongside growth: healthy accounts grow both numbers together, and a follower spike with flat engagement is worth investigating before celebrating.
Where your audience lives
The countries breakdown shows where your followers actually are. That feeds practical decisions: the language you post in, the products and references that land, and — most concretely — the time zones your posting schedule should respect.
When followers are online
The online-followers activity view shows when your audience is actually on Instagram, hour by hour. A great post published into an empty room performs like a mediocre one — this chart is how you stop doing that. It's also the data that feeds the best-time heatmap on the calendar.
Pair online times with the heatmap
The online-followers data flows into the best-time heatmap — the 7-day × 24-hour grid you'll see when scheduling posts. Use them together: online activity tells you when your audience is present, the heatmap layers in when posting has historically landed. The heatmap is advisory — you always pick the slot — but a slot chosen with both signals beats a guess every time.